Our first storm…

Andrei Calinescu and I cofounded the vision and the partnership. We both agreed to give it a go. However, building that a ship capable of getting us to that vision proved extremely difficult.

PlunderSome is the founding inspiration behind Plunder Ventures. Six months in. I can’t believe it’s been half a year since I embarked on my journey to build PlunderSome, the worlds best *ucking toystore. (Another working slogan was “Cool. Shit.”). Today, while our man-power is down, decision making is up, and a new course is being plotted under a new model.

Plunder Ventures is a business that brings awesome products to Canadians. That will always been the defining value behind the company. Less crap, and better stuff for everyone. We wanted to create a place where you didn’t wonder “hmm, is this shit I’m buying going to be good?” Plunder Ventures’ is founded on the principle that it ALL has to be good, no matter what the price point.

In the beginning, we went to go about filling that toystore. It took time, but once we compiled our toys, we quickly realized that the business wasn’t going to get anywhere without a plan, and that arranging deals needs a process. So the two partners went about creating a business plan.

Each plan crumbled under the pressures of time, prompting the next plan. While writing so many incomplete plans have been a costly time expense, the cost of switching is worth every second, even considering the business model is now on its 3rd reconstruction. All of those changes in ‘plans’ offered valuable lessons from the past, and important implications for the future.

Lessons such as creating a task-management structure, and defining processes to evaluate performance is improving how Plunder Ventures’ guides work towards the direction of the founder’s goals.

Reality checks, however harsh, cannot be construed as failures. They are triumphs, since an accurate depiction of reality, free from our own self-delusions is something that most of us rarely achieve.

True knowledge exists in knowing that you know nothing, Socrates, the Greek philosopher in Athens (469 BC – 399 BC) once said. Over 1,500 years later and his words hold true. He is of course right, but what’s so frustrating is that there’s just so much you can know, if you look. And the more you look, the more you know.

The world, at your fingertips. The web, your most valuable tool, and your biggest distraction. There had to be a more efficient process for dealing with mountains of data. I speak not only the data that was flooding into our minds from the articles and documents and audiobooks, but the accumulated data and information mountain- equivalent to a 1000 businesses of yester-year piled up on my desktop and the towers knowledge that we could climb, if only we had the time and the mechanism. TMI- a term most often reserved for older people talking about their sex lives- is a problem we were having day in and day out as documents, research and unstructured data drowned our productivity and hinder our ability to inch closer towards the prize.

And there was one- a solution that is. Strangely enough, it was a skill that I found deep in the bowels of the internet- a remote island of knowledge that many others, but certainly the vast minority, of all people had learned. This would fuel a vast change in the technology used in Plunder Ventures’ market research engine, and bring the future a lot closer, a lot faster.

Over time, I became obsessive, fussing over every little detail, spending hours and hours plotting away with the business. I neglected the practicality of many things. My plans were scattered about my life, large and unrefined, and largely impractical in the short term. But they were grand all-right.

My partner helped ground me. Bring me back to reality, the right now that we all need to be aware of too. What can be done immediately, and what needs to be done first are important steps, instead of figuring out the whole ocean.

I have spent many a day ploughing through words to meet the hefty business plan requirements that have so far taken months and months away from productive labour. It’s a plan that has felt like it is never going to end, not for a while anyways.

I know it’s not over, and I’m coming to the realization that planning is never going to go away and that ‘completing’ a business plan is only competing a story told to those you want to inspire behind your business with compelling arguments and financial proof.

Today, Plunder Ventures is alive and well, after receiving some recent “structural” upgrades.

Plunder Ventures Inc., a corporation, is the new business and vessal designed to take Plunder Ventures to that next level. Plunder Ventures Inc. is taking over all ownership of Plunder Ventures’ partnership’s dealings. The new company, will continue to pursue its vision, and navigate a course though the marketplace.

The plan is not complete, but it’s getting there. Things are getting clearer by the day, and I am convinced of what Plunder Ventures is destined to become. One by one, I will upgrade every piece of this ship, automating manual processes, partnering with other companies, investing in relationships, and developing offerings.

Oh, and my other goal is to recruit 100 sales people by the spring. You heard me. Stay tuned.

I sometimes look back in time, and think to myself “If I only knew then when I know now!” For Plunder Ventures, this saying holds resoundingly true.

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